Nellie Approved Brand Launch

A fun and engaging brand concept created for Nellie Approved, a dog focused recommendation platform showcasing the best dog friendly places to visit.

The project included character led branding, promotional print design, a custom circular window sticker for partner venues, and social ready visuals designed to build personality and trust with pet owners.

Using warm colours, playful illustration and clear messaging, the brand was developed to feel welcoming, memorable and family friendly while helping businesses proudly display their dog friendly status.